2009年 02月 19日 木曜日 22:07

One of my favorite bands currently is Viola. I found them while looking for similar bands to Mew…and I instantly loved the use of more electronic sounds. Today, I checked my email and found a message from the Viola mailing list. It said:

Hello!

Big news : From now on all Viola music will be FREE!
The decision has been a long time coming but now it's reality - we have a new site dedicated to our music at http://www.violamusicclub.com where you can listen and download all our records - for free! Plus starting from April we will release a new song on the first day of each month on the same site. And again, it's all free! And no registrations are needed.

So no more physical records on the horizon for us. There's always a possibility for instance of small editions of vinyl pressings if enough people seem to want to possess also physical objects, but the main thing, the music itself, will be free in it's digital form.

There are plenty of reasons for our new approach, but the one main thing is that releasing records hasn't been economically speaking very reasonable for us. And since we can create and record music practically without expenses we have decided to get rid of all intermediary agents like pressing factories and record shops so that people have a chance to get our music free of charge. This new method also creates a new spontaneity since there are no more waiting periods before getting our music to reach the ears of our listeners

Feel free to share your views for instance on the Viola Music Club site where all comments will be appreciated.

Welcome to our club!
And spread the word if you feel like it.

Riku/VIOLA

That's right, FREE! Quickly run to http://www.violamusicclub.com/ and check things out, drop a comment and make sure that you listen!